I led the design of custom hats and T-shirts for Gruene Hall, Texas’s oldest dance hall. When they approached us, I was stoked for the opportunity to reimagine merchandise for such a legendary venue. I set out to create designs that felt fresh yet true to the Hall’s rich history, something the average patron would connect with and wear proudly. My goal was to craft pieces that not only honored the venue’s legacy but also deepened the admiration people already had for this iconic place.